Your Elevator Speech

Your Elevator SpeechElevator Speech

An elevator speech is as essential to you as your business card is. You need to be able to say who you are, what you do, what you are interested in doing and how you can be a resource to your listeners. If
you donʹt have an elevator speech, people wonʹt know what you really do.

It just might be your mission statement as well. Your Elevator Speech is an awesome way to talk about your work while hopefully being interesting, memorable and referable. Your Elevator Speech will help you articulate who you are, what you do, and help you with a call to action, even to those you are meeting for the first time.

Your Elevator Speech can be used as your positioning statement. It can be used at any type of function you attend but be sure to use it right before delivering a speech.

Below are some things to consider while tuning Your Elevator Speech

  • Profession – Who, What, Whom ______________________________________________________________________________________________________________________________________________________________________________________________________
  • Expertise – What You Know
  • ______________________________________________________________________________________________________________________________________________________________________________________________________
  • Environments – your Target Market
  • ______________________________________________________________________________________________________________________________________________________________________________________________________
  • Call to Action – What You Want
  • ______________________________________________________________________________________________________________________________________________________________________________________________________
KNOW YOUR AUDIENCE- Before writing any part of your elevator speech, research your audience. You will be much more likely to succeed if your elevator speech is clearly targeted at the individuals you are speaking to. Having aʹgenericʹ elevator pitch is almost certain to fail.
OUTLINE YOUR TALK – start an outline of your material using bullet points. You donʹt need to add any detail at this stage; simply write a few notes to help remind you of what you really want to say. They don’t need to be complete sentences.
You can use the following questions to start your outline:
  1. Who am I?
  2. What do I offer?
  3. What problem is solved?
  4. What are the main contributions I can make?
  5. What should the listener do as a result of hearing this?
FINALIZE YOUR SPEECH – Now that you have your outline of your material, you can finalize the speech. The key to doing this is to expand on the notes you made by writing out each section
in full.
To help you do this, follow these guidelines:
  • Take each note you made and write a sentence about it.
  • Take each of the sentences and connect them together with additional phrases to make them flow.
  • Go through what you have written and change any long words or jargon into everyday language.
  • Go back through the re-written material and cut out unnecessary words.
Finalize your speech by making sure it is no more than 90 words long.
Be Brief – but specific and be sure to keep your cool, then victory may just be yours!

About: -TBI Insider:
Mike is not a TBI doctor, he is just an advocate for traumatic brain injury. He offers his advice on brain injury from a survivors perspective and it is up to you to take or ignore his advice. Meaning he is not responsible in any way for your actions. He offers his advice for free on the world wide web and you should take it as such, cheap advice.